Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing and set about building a brewery in the heart of Amsterdam and perfecting the recipe that would soon become Holland’s first ‘premium’ lager beer Heineken.
Gerard’s uncompromised drive for quality and perfection still lives on within the Heineken family who four generations later, remain passionate about brewing a truly premium beer for the world. So wherever you are, you can be certain that the same dedication, craftsmanship and quality put into making Heineken in 1873 is still alive in every bottle today.
Same taste. Same craftsmanship. Same original quality.