Here are some practical tips to help you enjoy Heineken responsibly. Most importantly, always drink in moderation at the right time, in the right place and for the right reasons.


All of our primary and secondary packaging, as well as communication materials and merchandise at the point of consumption, include the Enjoy Heineken Responsibly logo. This means the Enjoy Heineken Responsibly message is on hundreds of millions of bottles and cans annually.


As one of the major sponsors of the UEFA Champions League, we have applied the Enjoy Heineken Responsibly logo in our sponsorship communication, including the pitch boarding.

Drink Aware

We work in conjunction with drinkaware.ie, an independent not for profit organisation, whose vision is an Ireland where alcohol is not misused.

Get the Facts, Be Drink Aware visit drinkaware.ie

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