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Heineken Live Application Terms Of Use

This Application (App) is operated on behalf of DB Breweries Limited trading as Heineken (Heineken).

Your use of this App is governed by these Terms of Use.  By accessing and using this App you agree to be bound by these Terms of Use.

To use and/or redeem an experience, event, reward or offer via the App, you must be a New Zealand resident aged 18 years or over.

Heineken may amend these Terms of Use from time to time. We recommend that you review this page regularly to check for any changes to these Terms of Use.  By continuing to use this App after any amendment, you will be deemed to have agreed to the amended Terms of Use.

For Terms and Conditions pertaining to specific Campaigns please refer to the following 
The Heineken Live App
  • The Heineken Live App is designed to deliver experiences, events, rewards and offers within your city. 
  • The Heineken Live App supports selected Heineken Star Serve Venues (Heineken venues) in New Zealand. By frequenting these Heineken venues you can unlock rewards and experiences.
  • You can increase your “Heineken Status” by using the App and visiting Heineken venues. The Heineken Status can unlock special rewards and exclusive invitations to events.
  • You can also increase your “Venue Status” at individual Heineken venues which can also unlock rewards and offers available at that venue.
Responsible hosts: 

Redemption of any experience, event, reward or offer is subject to the relevant Heineken venue’s conditions of entry and its host responsibility policies, and applicable laws including the Sale and Supply of Alcohol Act 2012.  Each Heineken venue reserves the right, in its sole discretion, to refuse entry or to refuse to provide goods and services to any person or group of persons who do not comply with the relevant conditions of entry, host responsibility policies or the law. 

Any venue specific experience, event, reward or offer is redeemable at the sole discretion of the specific Heineken venue and they have the right to refuse redemption at any time. 

Information submitted by you

Any personal information or material that you submit to this App is subject to the App Privacy Policy. The Privacy Policy forms part of these Terms of Use.

Location Based Technology

The App uses GPS and Beacon technology to deliver tailored messaging, notifications and offers to your mobile device. Beacon technology uses Bluetooth Low-Energy to transmit information to your device based on your location. Beacons will be installed at participating Heineken venues around the country and used to communicate with the App based on your location and preferences. To get the most out of the App you will need to have Bluetooth turned on and Location Based Services and Notifications turned on.  


The App will use notifications to communicate relevant messaging to help you get the most from the App. These notifications can be triggered by your location (via GPS or Beacons) or pushed out to you from Heineken. Whilst like any App you can turn these notifications off within your device settings, to get the most from the App we suggest you leave these on but that you use the App’s settings to turn off notifications from any particular Heineken venues that are not relevant to you.

Third Party Websites & Hyper-linking

This App may contain links to third party websites such as Heineken venue websites. As monitoring all the information disseminated through those third party websites would be impracticable, Heineken cannot guarantee that the information will be accurate or up to date.  The inclusion of a third party website link within this App should not be taken as an endorsement by Heineken of that website. Heineken accepts no responsibility for the content or functionality of a third party website, or for the quality of products or services which may be offered on that website.

Redeeming Offers

Experiences, events, rewards and offers provided via the App are only redeemable in respect of the goods and/or services as advertised on the App and will be subject to any terms and conditions of the relevant Heineken venue that has offered the experience, event, reward or offer whether or not these are displayed on the App.  All people involved in the redemption of an experience, event, reward or offer via the App must be aged 18 years or over.

In the event of a dispute, Heineken’s decision is final and binding and no correspondence will be entered into.  Heineken may refuse to award an experience, event, reward or offer to any participant if, in Heineken’s sole opinion, that participant has violated the specific and/or general terms and conditions or is otherwise ineligible to redeem it.

Heineken reserves the right to redraw or reallocate any experience, event or reward if a winner cannot be contacted within a reasonable period, or does not redeem an experience, event or reward within a stipulated period, as determined by Heineken at its sole discretion.

Prizes are as stipulated and are non-transferable and non-refundable.  In the event that an experience, event, reward or offer is not available for any reason, Heineken may substitute the an experience, event, reward or offer for another of like value.  Heineken will not be responsible for the cancellation or postponement of any an experience or event. 

Experiences, events, rewards and offers cannot be combined with any other offers, coupons, or promotions, unless otherwise specified by the relevant Heineken venue or Heineken.

If an experience, event, reward or offer is provided by Heineken, these will be subject to any terms and conditions specified in the details and/or instructions for redemption of the relevant experience, event, reward or offer.

Intellectual Property

The App and its entire contents, features and functionality (including but not limited to all information, software, text, displays, images, video and audio, and the design, selection and arrangement thereof), are owned by Heineken, its licensors or other providers of such material and are protected by copyright, trade mark, patent, trade secret and other intellectual property or proprietary rights laws.

Heineken is a registered trade mark in New Zealand. Nothing in these Terms of Use grants any licence or right to use any Heineken trade mark or logo.

You may access this App for personal use only. No other use of the App or its content is permitted without Heineken’s prior consent.  

Additional Terms

You may need to agree to additional terms and conditions to redeem experiences, events, rewards and offers or to enter particular promotions or competitions which may be made available to you from time to time through this App.  Any such additional terms will be read in conjunction with these Terms of Use.  In the event of any inconsistency between these terms and any additional terms and conditions, the additional terms and conditions will prevail for those particular experiences, events, rewards, offers, promotions or competitions.


The information provided on this App is for information purposes only. Heineken makes every effort to ensure that any information on this App is current and accurate.  However, Heineken does not accept any liability for mistakes or out-of-date information and, to the extent permitted by law, Heineken excludes all warranties, representations and guarantees (whether express, implied or statutory) including, but not limited to, warranties as to the quality or fitness for purpose of products, services and information offered on this App.  Users of the information contained on this App must make their own assessment of the suitability and appropriateness of the products, services and information for their particular use.

All Liability Excluded

Heineken is not responsible for any third party acts or omissions. Heineken accepts no responsibility for any technical issues, system or software failures encountered while using the App. We try to ensure the standard of the App remains high but we cannot be held responsible for interruptions of service. Heineken reserves the right to suspend temporarily the operation of the App without notice in the case of system failure, maintenance or repair or for any other reason beyond its control.

To the maximum extent permitted by law, Heineken, its associated companies, agents, licensors and contractors exclude all liability for any loss or damage caused (whether in tort or otherwise and whether directly or indirectly) by accessing this App, an inability to access this App, any virus transmitted through this App or your use of, or reliance on, any information obtained from this App.


In order to use this App you must obtain access to the Internet and pay any service fees associated with that access.

Governing Law

This App and these Terms of Use are governed by the laws of New Zealand.

Contact Us

If you have any questions or concerns in relation to this App or these Terms of Use, please contact app@heinekenlive.co.nz

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