The Story

Behind the Star

In the 142 years since we were founded, Heineken® has grown from a small, Amsterdam-based company into the world’s most renowned, premium lager, available in 192 countries. As Heineken has crossed borders and opened its world, our focus on quality and taste has never wavered. Thanks to the craftsmanship and expertise of our Master Brewers, you can enjoy the same taste and quality wherever you are.  


There are many stories that lie behind how Heineken has become the premium global beer it is today. These lie at the heart of our new campaign where Hollywood A-lister Benecio del Toro shares some of the stories that lie behind what makes him and Heineken the global stars they are today. 

Interactive Film

The Story Behind the star

Discover more about what makes Heineken the premium quality lager it is today.

There is more behind the star

Enjoy Heineken Responsibly

watch the the highlights

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