The Heineken bottle is the most iconic beer bottle in the world. The combination of the green colour, the proud shoulders and the racetrack-shaped label with the black bar, plus the characteristic Heineken word mark and red star, make it the most recognised bottle in the world.
Although the key elements of the bottle have been in the design for over a century, their details have been refined over the years. Functional improvements, the subtle evolution of the brand and a desire to keep the bottle fresh and up to date are reasons to adjust the design from time to time. Usually, these are very small evolutionary steps to ensure the brand never loses its authenticity and timeless, classic character.
Heineken was one of the very first brewers to export bottled beer. The quality was so good that while it was more expensive than local beers, people preferred the premium, imported product. To ensure consumers immediately saw the difference between the regular domestic beers and the premium quality Heineken, the bottle was made green instead of the usual brown.
Green was chosen because it radiates freshness, naturalness, purity and premium quality – just like the delicious, cold Heineken beer inside.
In principle, yes. The basic structure is always the same but details may differ depending on the culture. For example, in certain countries consumers prefer larger sized bottles, and in some countries returnable bottles are preferred.
Every day, over 1 million bottles of Heineken are enjoyed in over 170 countries. And that’s just bottles – Heineken also produces cans and draught beer.
The Heineken DraughtKeg is a five-litre keg full of premium Heineken beer. It has an integrated carbon dioxide cartridge that allows you to enjoy fresh, draught beer whenever and wherever you choose. This means you can now enjoy genuine draught beer at home, at parties, barbecues, birthdays, at the beach, on boat trips – anywhere you like.
The DraughtKeg is an easy-to-carry, instant draught beer system that’s also really easy to use, and the empty keg can be easily disposed of after use.
An integrated carbon dioxide cartridge is an internal pressure system, which makes it possible to produce real draught beer because the beer is drawn from the keg "under pressure".
The pressure system – which includes a small tube with active carbon dioxide – keeps the beer under constant pressure. This relatively small cylinder contains more than enough carbon dioxide to completely empty the keg. It’s also equipped with a control valve that maintains the pressure in the DraughtKeg at approximately 1.0 bar.
With consistently good pressure, the beer can be drawn via the beer line attached inside the DraughtKeg. All you have to do is tap and pour cold, fresh, quality Heineken to share with your friends.
The DraughtKeg is extremely easy to use. Look for the symbols on the keg that explain how it works, and you’re just a few easy steps away from being able to pour and enjoy your own draught beer.
For more detailed instructions, check the booklet in the blisterpack on top of your DraughtKeg.
You can store your DraughtKeg for up to nine months unopened. Even after you’ve tapped it for the first time, the Heineken beer inside your DraughtKeg will stay fresh for up to 30 days.
This really depends on you and the size of the glasses you’re using. On average, a DraughtKeg will give you 20 draught beers when you’re using 25 centiliter glasses.
In principle, yes. We do, however, recommend that you check the DraughtKeg as luggage rather than taking it on board as carry-on luggage.
A maximum of 35 degrees Celsius. If it is exposed to temperatures higher than 35°C, the keg will first begin to swell. If it becomes even warmer, the keg rim around the lid will become loose, which will cause beer or foam to leak from the DraughtKeg. However, the keg cannot explode and does not pose any serious hazards.
Yes, the packaging is 100% recyclable. It is also extremely efficient considering that one single keg holds five liters of beer. For easy disposal, the empty packaging with the tap pipe can also be thrown out with the household garbage.
Like all Heineken packaging, the DraughtKeg and its parts meet the most stringent food safety requirements.
This is usually because your DraughtKeg is not cold enough. It must be placed in the refrigerator for at least 10 hours to ensure the temperature of the beer in the keg is around 5°C.
Even though the keg usually feels cold to the touch when it’s refrigerated, this is because the metal exterior becomes cold much more quickly – it doesn't always mean that the beer is actually cold enough.
For the perfect pour, make sure you open the tap pipe quickly and completely when drawing beer.
The first glass can contain more foam because the line in the keg that carries the beer to the top of the keg is filled with carbon dioxide before you tap it. If the beer is cold enough, your second glass should be perfect.
If your keg was shaken too much when it was being juggled into position, or while it was on its way to you, let it settle for a while in the fridge to keep it cold.
We apologise for this, but it does happen occasionally. The best thing to do is remove the tap pipe from the keg and put it on again to draw a new beer.
The BeerTender – with a five-litre keg chilling inside – has been designed for you to serve your friends fresh, draught Heineken at home with one easy motion.
Cooling your BeerTender keg in the freezer may cause the keg to burst. Freezing the beer will also quickly reduce its quality, resulting in cloudy beer.
Once in the BeerTender, your keg will stay fresh for 30 days. If you take the keg out of the BeerTender, you can store it in your fridge for up to one week. You can store an unused keg for up to six months.
Yes. If you want to take the keg out of your BeerTender, you can store it in your fridge for up to one week and put it back in the BeerTender when you’re ready to enjoy it.
If you tap a good head and don’t waste too much beer, you can tap between 18 to 20 glasses from the BeerTender keg.
The BeerTender has two important features that may cause noise: the cooling system that regularly checks the temperature of the keg, and the pressure system.
This cooling system has two levels:
1) Stand-by cooling. In this mode the fan noise is barely audible.
2) Active cooling occurs when the temperature of the cooling chamber and the keg is too high. Once the keg is cooled to the right temperature, the cooling sound should return to a minimum.
The BeerTender tap has a pump that holds the pressure in the keg constant to maintain the quality of the beer and to allow tapping.
There are three situations where the pump will work:
1) After you close the lid, it will pump pressure to the right level.
2) While you’re tapping the beer – with a full keg the pump will work immediately; in a relatively empty keg the pump will start later or not at all.
3) In stand-by mode. To maintain quality of the beer the pneumatic system keeps the pressure of the keg at the right level.
If you’re tapping a few glasses of beer from the keg per day, the pump will switch on and off briefly – usually around three or four times per day.
As smooth draught from the frozen column, tapped into a frozen glass. Or from an ice-cold bottle or can straight from the Sub Zero fridge – cooled twice as fast and kept just above its freezing point.
Extra Cold beer should be served between -3°C and 1°C.
Yes, it’s slightly lighter than regular Heineken, and served extra cold making it smoother, less bitter and easier to drink, with the same delicious Heineken taste.
No, some beers are not high quality enough to withstand such cold temperatures and they will taste more like water. Premium Heineken beer retains its top quality, excellent taste so you can enjoy it extra cold.
Extra Cold is chilled to zero for instant refreshment that lasts right through to the very last sip – so you can start fresh with every sip. It’s no ordinary beer, so it’s perfect for special occasions, and any time you need something refreshingly different.
Some people find the taste of beer too bitter. Extra Cold is chilled to zero for a smoother lager that’s easier to drink – perfect for cooling you down quickly and quenching your thirst when the heat is on.
The best way to store your Heineken beer is in a cool, dry place out of direct light and heat. Of course, if you’re ready to enjoy it straight away, chill it in the fridge until it’s cooled to around 5°C.
Beer is a natural product so it has a limited storage life. Our beer will stay fresh for around six months, so check the best before date on your Heineken beer to make sure you’re enjoying fresh, quality beer.
Heineken is one of the world’s great brewers. The brand that bears the founder’s family name – Heineken – is available in almost every country on the globe and is the world’s most valuable international premium beer brand.
With our global network of distributors, and 125 breweries in more than 70 countries, we have the largest presence of all international brewers. In Europe, we are the largest brewer and cider producer.
Visit the Heineken Experience shop and Heineken The City in Amsterdam for all your exclusive Heineken merchandise. Heineken merchandise is not yet available online.
Heineken contains water, barley malt and hops.
The alcohol volume of Heineken pilsner is 5%.
Beer contains gluten, which comes from the grain used to brew it. Only a fraction of the gluten in the grain gets into the beer – the exact amount depends on the kind of grain used.
Brewing beer with barley leaves only traces of gluten in the beer, while wheat contributes considerably more. The brewing process can also affect gluten content. Generally speaking, the clearer and blonder the beer is, the less gluten it contains.
Some people are allergic to gluten and have to follow a diet that minimises or excludes their gluten intake. Whether beer can be part of such a diet or not depends on the extent of the allergy and the type of beer consumed. In many cases, lager beers pose no problem for people who have a gluten allergy. However, it is up to individuals to assess their own sensitivity.
No. Heineken has a policy of not using any GMO raw materials.
No. Heineken is brewed using a natural brewing process with no additives. It contains water, barley malt, hops, and the unique Heineken A-yeast for fermentation in the brewing process.
You can find out more about working for Heineken by visiting our Careers website which will give you a flavour of the company. The site does not hold vacancies but the connections to our Operating Companies provide access to local opportunities. You can also access our International Graduate Programme website through the careers site.
Heineken's proud heritage includes generations of family involvement and celebrated beers. Gerard Adriaan Heineken purchased the De Hooiberg brewery and founded Heineken in 1863. He made the business an immediate success by adhering to the highest quality standards, treating his employees well, and actually offering a money-back guarantee to his customers. Heineken's success was great with demand spanning across Europe and year after year of growth backed by additional breweries.
To share in the secrets behind our beer, explore the Heineken Story
The red star is an original icon of the brand, used since the very beginning. Its exact origins are unknown but there are a few possible explanations. For example, some people think it was a symbol of European brewers in the Middle Ages, who believed it to have mystical powers to protect their brew.
Another explanation is that four points of the star symbolise the elements earth, fire, water and wind and that the fifth point is the unknown, representing an element that brewers in the Middle Ages couldn’t control.
A third explanation is that the position of a star on the front door of the brewery indicated the stage of the brewing process. During the Cold War, the original design was altered to avoid association with communism (it was replaced by a white star with a red outline). After the end of the Cold War, the original full red star was restored. For us, the red star's principle association is a festive, warm and cheerful mood.
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Alcoholic beverages also contain energy (calories) from alcohol (30 kilojoules per gram). The nutritional value of most alcoholic beverages is very low, because they contain little protein, fat or other nutrients. Some beverages however, such as beer, do contain sugars and carbohydrates as well as some B-vitamins, micronutrients and minerals.
Through multiple campaign legs, we want to show the importance of staying in control and the benefits of drinking moderately to both the individual and to those around them.
- 1st phase: Study findings on the drinking habits of Singapore millennials and their perception on moderate alcohol consumption.
- 2nd phase: Kick-start the conversation on moderation through lively radio conversation.
- 3rd phase: Launch of ‘Moderate Drinkers Wanted’ TVC
4th phase: A nationwide search for moderate drinkers through the ‘Moderate Drinkers Wanted’ Instagram contest and roving at key drinking clusters in Singapore
The main target audience for this campaign is young adults living in Singapore, between the age of 21 and 35. We aim to encourage them to moderate their alcohol consumption in order to achieve a healthier lifestyle with positive drinking behaviour.
We recognise that embedding responsibility into our business is key to our long-term sustainability. After all, alcohol abuse is a completely unsustainable and unacceptable proposition for our business and industry. Therefore, we want to contribute to the positive role of beer in society by making moderation aspirational to our consumers.
As a global beer brand, we have an opportunity to create change by starting a ‘moderation movement’ where young adults can recognise that responsible drinking can lead to greater enjoyment of the moment. Our aim is to change perception so that drinking in moderation can become the cool option and to live up to our global leadership position, we have a role to play in reminding consumers on how to consume our products in a responsible way.
This study is an attempt to uncover the current state of moderate drinking perception amongst individuals living in Singapore, aged 21-35. In addition, we would also like to study the motivating and hindering factors around moderate drinking in Singapore so as to better generate talk-ability and raise awareness around the concept of responsible drinking locally.
Further elaboration:Moderate drinking is an uprising trend amongst millennials globally. They prefer to limit their alcohol consumption in search of maximizing their enjoyment on a night out. They are also compelled to drink less to avoid losing control and portraying a negative image of themselves, especially in an age where actions and behavior are documented on social media.
300 men and 300 women living in Singapore, between the ages of 21 and 35 are surveyed. All respondents are alcohol consumers, including occasional, frequent and heavy drinkers.
Further elaboration:The respondents are proportionated to the gender split/ age from Singapore’s Department of Statistics.
- Get Spotted and Win! – Over the weekends of April and May, moderate drinkers spotted at (drinking clusters - TBC) in Singapore will be rewarded with a complimentary ride home with Grab. Over SGD70,000 worth of rides will be rewarded to moderate drinkers throughout this campaign period.
It is certainly not our intention. Our primarily focus is on highlighting the impact drinking excessively can have on the individual as well as those around them, regardless of gender. We seek to influence our consumers to reappraise their behaviour and make an affirmative change in their attitude toward alcohol consumption.
The study reveals the following trends:
a) a) The more alcohol you consume on a night out, the lower your chances of a conversation with someone you’re attracted to
While 40% of respondents say that drinking makes it easier for them to approach someone on a night out, 8 in 10 respondents will likely turn their backs on you if they deem you’ve had one drink too many!
b) b) The key motivating reasons for young Singaporeans to drink moderately are
- they think that they have a responsibility to the company they are in (80%)
- they would rather avoid portraying a poor image of themselves (70%)
- they have a fear of being shamed on social media (60%)
c) c) Singaporean millennials think that moderate drinking is respectable and cool
More than half think moderate drinking is cool, more than 60% think moderate drinking is a respectable behavior.
More than 70% felt that drinking moderately reflects a more positive image of themselves.
d) d) 46% Singaporeans think alcohol is important in a night out, but it bottoms the list when friends/food/entertainment come into playOverall the study proves that moderation is fast becoming an active choice for an image-conscious generation wanting to stay in control. Drinking responsibly enables millennials to shape their own reputation and to make the best of a great night out.
Simply log onto the Heineken website to find out more.
The grand prize for the contest is one year’s worth of taxi rides from Heineken, inclusive of a ComfortDelGro Cabcharge card worth SGD15,000.
To further encourage moderate drinking behaviour, Heineken seeks to reward moderate drinkers in Singapore with the #ModerateDrinkersWanted Instagram Contest.Consumers are encouraged to submit a photo of themselves on a great night out and share the reasons why they think moderation is cool. Hashtag submissions with #ModerateDrinkersWanted and #HeinekenSG and stand a chance to win one year’s worth of taxi rides from Heineken.