TERMS & CONDITIONS: Heineken Credentials – The Social Chase Facebook Contest (“Contest”)


1. Only persons aged 18 years old and above are eligible to participate in this Contest as hereinafter defined.

2. Subject to clause 1 above, this Contest is open to all Singapore citizens, permanent residents, holders of valid employment passes or work permits, with the exception of employees of Asia Pacific Breweries (Singapore) Pte Ltd (“APBS”, “us” or “we”), its affiliate companies, associated agencies, advertising agencies, dealers, distributors, vendors, participating outlets, promoters and their relatives.

3. To the fullest extent permitted by law, the term “APBS” shall also include third parties (including but not limited to any agent, partner, participating establishment and/or contractor) involved in the running and/or mechanics of this Contest.


4. By participating in this Contest, participants agree to and shall abide by, the terms and conditions and rules and regulations (the “Terms and Rules”) applicable to and governing this Contest.


5. APBS reserves the right at any time and in its absolute discretion to vary the Terms and Rules (or any part thereof) and/or to withdraw or terminate the Contest without prior notice or reason.

6. All decisions made by APBS in relation to the Contest, its Terms and Rules and any aspect thereof are final and binding and no correspondence will be entertained.

7. All Goods and Services (as defined in clause 14 herein) are:

a. subject to stock availability;
b. not exchangeable for cash or credit unless specifically stated;
c. if unclaimed in accordance with the Terms and Rules, will be dealt with at APBS’s sole discretion; and
d. APBS reserves the right to cancel, change, substitute or remove the said products, goods, items premiums and/or prizes at any time without prior notice.


8. Each participant warrants that any information provided pursuant to this Contest (including but not limited to name, identification number, contact details and number(s) and/or addresses) is true, accurate, valid and to be relied upon by APBS. Each participant shall be responsible for keeping APBS informed of any update to the information initially provided, as necessary. By providing his/ her personal information to us, the participant fully understands and clearly consents to our use of his/ her personal information for our marketing communications and/or marketing analysis (the “Purpose”). We will not disclose a participant’s personal information to third party organisation(s) other than our affiliate companies, agents, agencies and participating outlets.

9. By participating in this Contest, the participants agree to take part in any promotional or publicity exercise as may be conducted by APBS. Any record in any medium arising out of or in connection with such promotional or publicity exercise including but not limited to the participants’ performance, appearance, likeness, personal particulars, photographs, audio/visual recordings and/or written responses (the “Records”) shall to the fullest extent permitted by law be the sole property of APBS and in any case the participants hereby irrevocably and unconditionally at no cost, grant APBS all consents and waivers necessary for APBS to make or retain such Records and use and/or publish the same in any manner as APBS shall in its sole discretion deem fit in relation to the Purpose.

10. Where permissible and to the fullest extent permitted by law, each participant expressly waives all rights which the participant may acquire or have or be entitled to under the law (and any subsequent enactment or amendments thereto) in respect of or in relation to, the Records.

11. For more information on how we manage personal data, please refer to our Privacy Policy at http://www.HEINEKENAsiaPacific.com/PrivacyandCookiePolicy. The Privacy Policy may be updated from time to time and we encourage participants to check back regularly for updates to the same.


12. APBS accepts no responsibility and will not be liable for any loss, injury, expense, delay or irregularity (“Loss”) arising out of or in connection with the Contest.

13. In particular and without prejudice to clause 12, APBS disclaims any liability in respect of any Loss (whether suffered by the participants, their families or third parties) arising from or in connection with or as a result of:

a. any incomplete or inaccurate or illegible information provided by the participants;
b. any third parties’ provision of goods and/or services (including but not limited to any communication, delivery or electronic messaging services); and 
c. The possession and/or use of the Goods and Services as defined hereafter.

 14. APBS makes no product representation or warranties, expressed or implied and disclaims any and all liability, as to the condition, quality, merchantability or fitness for use of prizes, premiums, goods, products, items and/or services pertaining and/or provided to or received by the participant pursuant to the Contest (the “Goods and Services”).


15. The details of the Contest are set out in Schedule 1.


16. Unless otherwise stated, APBS is under no obligation to contact winning participants to inform them of their prize or prize collection details. Should APBS choose to do so, we will make only reasonable efforts to contact winning participants. 

17. Any prize collection/redemption must be supported by original identification and any original receipt/document matching the winner’s registration details. APBS reserves the right to reject any winner who at the time of prize collection or redemption, cannot produce the necessary original supporting document(s), or if the supporting document(s) is/are defaced, torn, damaged or illegible.

18. Winners are to collect and/or redeem their prize within the stated collection/redemption period.  APBS reserves the right to forfeit any prize that is not collected and/or redeemed within the aforesaid period.

19. Where registration is required prior to participation in this Contest, each participant shall be responsible for furnishing correct and accurate details.

20. Without prejudice and in addition to any term herein, APBS shall not be liable for any loss or claim arising from any delay, error or otherwise arising from any communications, hardware or software failure.

21. Proof of entry submission mailing is not proof of receipt. APBS will not be responsible for lost, late, damaged, corrupted, illegible, misdirected or incomplete entries, or for entries not received due to lost, failed, delayed or interrupted communications or to other delays, or errors of any kind in the transmission or receipt of entries.

22. Failure to comply with any of the Terms and Rules of this Contest will result in an invalid entry/disqualification. 

23. Without prejudice to any of its other rights, APBS reserves the right to disqualify any participant for fraud and/or reject fraudulent entries as determined in its sole discretion.


1. The Contest will run from 27 July 2016 to 2 August 2016 (“Contest Period”).

2. To participate in the Contest, participants are encouraged to follow the Heineken webpage at https://www.facebook.com/heineken/(“Heineken SG Page”) for clues on where to find 7 Heineken Credentials Trucks. Clue posts will be released on Heineken SG Page at 5pm each day during the Contest Period. The 7 truck posts will be released on 7 selected content platform’s facebook pages (each a “Platform Facebook Page”). To enter the Contest, participants are required to catch the truck by taking a screenshot of the correct truck on the relevant Platform Facebook Page, click on the link on said Platform Facebook Page (contained in the caption of the Truck Post) to the Submission Post on the Heineken SG Page and post the screenshot in the comments section of the corresponding day’s Submission Post. The submission of Contest entries must be done within 2 hours of the said Submission Post launch on the Heineken SG Page which will be at 8pm each day during the Contest Period, before the Truck Post is hidden. All entries of shared posts must be marked for public viewing and participants must accompany such entry with a @mention of a friend they would like to take with them to Amsterdam (each an “Entry”), and they will be considered by APBS for selection to receive a trip for two persons to the Heineken Experience in Amsterdam (“Trip”). All details of the Trip (including but not limited to the flight, transport, the value, destination and duration of accommodation, Heineken Brewery passes and dinner) shall be at APBS’s sole discretion and subject to change without notice 

3. APBS will take into consideration various factors such as originality and creativity of the post caption. Winning participants shall be determined at the sole and absolute discretion of APBS.

4. Entries must not: (i) refer to people who are, or appear to be, under 18 years old; and (ii) contain any inappropriate, illegal, offensive, obscene or otherwise objectionable material that could bring APBS, its affiliates, brands or trademarks into disrepute.

5. Each participant may use only one (1) Facebook Profile for one (1) Entry for the Contest. Multiple entries for each truck by a participant will be disregarded.

6. Only Entries sent to us during the Contest Period and received by APBS by 2 August 2016, 2359 hours will be eligible for the Contest. Only Entries sent in the correct format as stated hereinabove will be eligible. Incomplete and/or inaccurate entries sent will be automatically rejected.

7. One (1) winner will be contacted by way of a comment by APBS on his/ her Entry within seven (7) days following the expiry of the Contest Period and such winning participant will have to claim the prize by no later than 15 August 2016 at 2359 hours. 

8. If the prize winner fails to respond within 24 hours of the first notification attempt, the said prize winner shall be deemed to have forfeited his/her right to claim the prize. Successfully notified winning participant will have to claim the prize by the stipulated day and time and will be informed the details of the claim procedure.

9. The prize winner must utilize the prize and no transfer of name or exchange of the prize for any other will be allowed. All prizes are subject to the issuing or co-ordinating organisations’ terms and conditions as applicable.  

10. APBS has the sole discretion to reject any entries, which do not conform to the aforesaid terms.  

11. From redeeming the prize, the prize winner warrants that he/ she does not violate these Terms and Conditions or any applicable laws or any other regulation, guideline or community standard.

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